DEWALTPR plan for the world’s most powerful range of cordless tools!
To implement the press launch of the FlexVolt tool range.
Yearly launch press plan and press trip to Barcelona.
Exclusive worldwide launch
As a brand in the Stanley-Black & Decker group, DEWALT has carved itself a worldwide reputation with its design, manufacture, and commercialization of tough portable electric tools for the construction industry. The launch of the XR Flexvolt platform represents a major advance in the tool sector as it promises a 100% cordless work site, even for heavy duty tools such as stationary plant and hammers.
An RP plan phased over 2 years
The European launch of this new technology took place at Barcelona FC’s iconic Camp Nou football stadium. Tens of product launches on the French market followed. Among them were stationary tools, circular saws, grinders, SDS-Plus and SDS-Max hammers, an on-site concrete mixer—all from a range specially developed for garden and landscaping professionals.
