FacomCar & bike workshop influence marketing
Mission
To assist the launch of a fan community devoted to the Facom brand!
Means
An event operation directed at influencers specializing in “grease monkey” activities, along with a press relation communication.
Our strengths in this project
> Influencers specializing in “cars & bikes” and the “workshop world”
> Gamification mechanics on YouTube, Instagram, Facebook.
What profiles?
> Digital and media project leader for identifying, attracting, and enrolling influencers
> Event management assistant to organize welcome and travel
FACOM unites with the “Facommunity”
FACOM unites with the “Facommunity”
The closeness FACOM maintains with its users has always been one of its major strengths. As its name suggests, Facommunity brings together all the brand’s users, be they professionals, hobbyists, partners, or just plain fans. It’s a dedicated, 100% digital space where they can meet up, interact, post, comment, and all the rest.
A VIP event for MotoGP
The go-to gathering for motorbike aficionados takes place on the legendary Le Mans 24-hour circuit. As the long-time sponsor of the Tech3 racing team, Facom capitalizes on its image as a partner of excellence at the nerve centre of motor sports.
On the agenda for this outstanding day: VIP welcome, paddock visit, meet the riders, circuit tour, and to top it all, an exclusive presentation of the Facommunity, with an influencer contest to launch the platform.
Results
15 influencers enrolled
over 100 press articles
over 2,000,000 persons reached
Another textbook case
Ritchie Bros. · The second-hand market leader is committing to its French communities
